Munich, November 2024 – CCTV, one of the largest broadcasters in China, has confirmed the continuation of its partnership with TV Alliance. Building upon the success of their previous collaboration, the two organizations will expand the popular factual entertainment format “Drive Today” into a full 12-episode season for release in 2025.
CCTV reaches a wide audience domestically and internationally and is recognized for its diverse programming and commitment to high-quality content. TV Alliance is known for delivering engaging factual entertainment, and this renewed collaboration aims to enhance viewer engagement through innovative storytelling.
Michael Radtke, Managing Director of TV Alliance, stated, “We are excited to continue our collaboration with CCTV and bring more compelling content to our audiences.”
The upcoming 12-episode season will focus on broadening the show’s scope while maintaining high production standards. Both CCTV and TV Alliance are committed to producing engaging programming that resonates with viewers. Discussions about future expansions of the partnership are already in progress.
The new season of “Drive Today” is scheduled to launch in 2025, promising to deliver captivating content for entertainment seekers.
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